Articles

Get your business on the right track with Nimic's Advertising and Marketing Articles.

Recognising Advertising and Marketing Opportunities in your Business

under Advertising, Marketing.

7

You may have the best products at the best prices but even if you were to give your products away free of charge, without some form of advertising, your business will struggle to get anyone in the door or on the phone. This is why most businesses have some form of advertising in place, even if they don’t realise it. It could be as simple as the sign out the front of your premises, a conversation about your product between a customer and their friend, or sponsorship of a child’s soccer team. Although these examples of advertising seem simple, they are a great way to think about the ways in which advertising can be utilised to promote your brand and product every day.
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Tips for Writing an Effective Radio Script

under Advertising, Radio.

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We get a lot of clients who wish to write their own scripts. This isn’t a problem as long as you understand the format and styling of the radio medium. If you’re thinking of going down this avenue, here are some helpful tips to get you started and get the best results.
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Maximise Your Marketing Budget Through Frequency

under Advertising, Marketing, Television.

Advertising Frequency

You will hear time and time again in the advertising world ‘frequency, frequency, frequency’. This simple phrase is becoming more and more important as years go on and as an individual’s time and attention is spread more and more between different mediums and advertising avenues.

Unless you are advertising in a program that is tuned in to by the masses (eg. a sports final, a ceremony of national or international importance) and are already a nationally or internationally recognised company, a one-off ad on any broadcast medium is not likely to help your business or advertising budget. Even the businesses and companies that advertise in this type of programming are gambling that their target market is tuning in at that particular time and not running off to grab a drink, go to the bathroom or generally not paying attention. This can be a very expensive lesson to learn. The truth is, in order to get your target market’s attention, you need commercial repetition.
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10 Tips for Print Advertising

under Advertising, Marketing, Print.

Print Advertising

1. Deliver on what you promise

Customers hate it when they feel like they’ve been misled. It’s good to offer great things, but make sure they are promises you can keep.
The customer who comes to you and is disappointed probably won’t come back and will most likely tell someone about why they were disappointed. Keep it honest and you will not only get customers, but keep them too.

2. Keep consistent with your brand

If your brand is stylish, you should advertise that way. If your brand is big and loud, then advertise that way. Your brand is what makes your business unique and gives customers an idea of what to expect from your product or services. If your print advertising conflicts with your brand, it gives a confused impression to the public. As the old formula goes: Consistency = Reliability = Trust = Returning customers.
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Why Advertise on Television?

under Advertising, Marketing, Television.

Television Advertising

It’s no secret that television advertising can work wonders in increasing customers and sales. But why? This is a question we get asked a lot at Nimic Productions, so we thought we should outline just why television is considered king when it comes to advertising.

Firstly, Australians love television. According to Roy Morgan research figures, watching television is Australia’s favourite leisure activity. The average Australian spends on average 21.15 hours per week watching television. That’s 1095 average hours, or over 6.5 weeks of viewing time per year. And as amazing as that figure is, it’s on the rise. Taking into account this viewing time, coupled with the fact that 99.7 percent of Australians have a television, and 67 percent of homes have more than one television set, you can see just how effective television can be in reaching an audience.
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